‘White Hat Jr.’ Case Study Communication

Zeux Innovation is amongst the top 5 UX/UI companies in India with a focus on outcome driven UX. One of their clients, WhiteHat Jr, an online platform for kids to take coding courses, was experiencing really low conversion rates. Zeux redesigned White Hat Jr’s website as a solution to this problem and, based on the pillars of simplification and gamification, increased its efficiency. We documented and produced a case-study for Zeux in the form of an animated video that highlighted the problem, the process and the solution- one that entailed all the technical specifications but also appealed to a much larger audience segment.