‘Why Loopify’ Digital Campaign

Loopify is an e-commerce platform for sustainable products and we developed and produced a film with a twofold aim- to foster brand awareness and to help potential customers understand the need for such an initiative, in other words, ‘Why Loopify’. Innovative tactics were employed to develop the script and shoot the film remotely, which was to evoke a warm, nostalgic feeling, while adhering to the pandemic lockdown guidelines.