Impact Film Competition ‘21

The collaborative initiative, in the form of a film-making competition, was to reach out to the 18 – 25-year-olds and required a strategy that would align with the same. With an appropriate brand design, social media campaign, community-based marketing and an influencer campaign with the renowned filmmaker, Akarsh Khurana (Netflix’s Mismatched, RSVP’s Karwaan etc.), this edition of the Impact Film Competition saw a total of over 125 entries from Mumbai, Pune, Chennai, Bangalore, Delhi, Guwahati and many more cities!