Jhamela: The Arts Experience

Our home-grown arts fest required an integrated communications strategy that resonated what the experience stood for. While all digital communications such as the promotional film, influencer campaign, website, brand and social media design were created from scratch, the fest acted as an experiential marketing solution for brands like Marathon Realty, Fujifilm, Enrich, and many more, by creating on-ground brand-specific experiences that aligned with what the brand stood for, while providing an experience like never before for the audience. The 2nd edition of the fest saw an audience of nearly 2000 over 2 days and featured nearly 15 brands and over 50 artists!